A cover letter allows you the opportunity to add context to the qualifications listed on your resume and show off the real person behind the application. Since the purpose of a cover letter is to support your resume and expand on why you should be considered, it’s essential to avoid using a generic cover letter for all opportunities. Tailor your cover letters for each opportunity by following these tips:
Write in Your Voice
For hiring managers and candidates alike, cover letters can be a nice break away from the relatively dull and impersonal nature of resumes and applications. Take advantage of the opportunity to provide the hiring manager a glimpse into who you are by writing in a conversational manner that showcases your personality. Remain professional, but feel free to use a tone that actually sounds like you.
Highlight Your Most Relevant Skills
You may have a range of different skills, but it’s likely that some are more important than others, depending on the qualifications for the job for which you’re applying. You can keep the same basic template for each cover letter, but the content should be customized to discuss only your skills that are the most relevant for the specific job.
Communicate Your Value
Another major reason generic cover letters aren’t effective is simple: You can’t make a specific case for why you would be the best candidate for the position if you don’t include information about the company/position itself. As you tailor your cover letter, discuss what value your combination of experience, skills, and personality traits would provide above other candidates.
Demonstrate Your Enthusiasm
Employers want to know what attracted you to apply to the position. Include an explanation of why you want to want to be hired. Hiring managers are more likely to consider enthusiastic candidates because they tend to be more committed to the position if hired, so don’t feel like you have to play it cool and only sell yourself.
Start finding new opportunities to pursue by turning to staffing agency Mark/Ryan Associates, Ltd. We have been serving the Chicagoland area since 2004 and can connect you with area employers with open positions that fit your qualifications and professional goals. Search our current job openings to get started or contact us today to learn more about the services we provide job seekers.